Does Your Bank Make You Happy?

Umpqua Bank is well known for its delightful customer experience.

And I tell everyone about my first visit to the bank. Smack dab in the middle of the room sat a kiosk with a plate of cookies, an Internet terminal, coffee, and headphones for listening to music while you hang out.

On a recent visit I was surprised to find myself smiling at the ingenuity of a giant sign behind the tellers: Welcome to the World’s Greatest Bank!

Why hide your pride and commitment behind corporate speak ? They get it.


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