Umpqua Bank is well known for its delightful customer experience.
And I tell everyone about my first visit to the bank. Smack dab in the middle of the room sat a kiosk with a plate of cookies, an Internet terminal, coffee, and headphones for listening to music while you hang out.
On a recent visit I was surprised to find myself smiling at the ingenuity of a giant sign behind the tellers: Welcome to the World’s Greatest Bank!
Why hide your pride and commitment behind corporate speak ? They get it.