At SXSW I thought not only was Matt on par or
dare I say more compelling than Kathy Sierra this year. [stricken on my own volition as she always RULES]
The way he illustrated simplictity particularly sticks out in my mind:
He showed a shot of the 1 page Declaration of Independence “stacked” alongside the huge Federal Register (which I’d never heard of) and compared the importance of information communicated in each of these documents.
By doing this he used a simple presentation of simplicity. Brilliant.